by Paloma | Jun 17, 2022 | Business, Finance
I once read Everything but the Coffee by Bryant Simmons. It explains the fundamental marketing techniques Starbucks uses in branding, customer experience, and product promotion to evoke a very particular set of emotions for its customers. Starbucks has become so...
by Paloma | Feb 23, 2021 | Finance
As a business, it’s important to understand how your capital is being utilized. From simple monthly expenses to major annual costs, you should be just as thoughtful about your business spend as you are with your personal finances. Smart financial management is...
